JioHotstar Officially Acquires ESPNcricinfo, Retires the ESPN Branding

JioHotstar has officially acquired ESPNcricinfo, and the change comes with a symbolic shift: the ESPN branding has been dropped entirely going forward.

As part of the transition, the outlet's official handle has moved from @ESPNCricinfo to @CricInfo, marking a clean break from the ESPN name that had been attached to the site for decades.

For long-time readers, the old branding carried real history -- ESPNcricinfo had been one of the sport's most recognisable digital names since long before streaming platforms entered the picture. Its retirement marks the end of an era, even as the publication itself continues under new ownership.